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competitors and market
PRIMARY RESEARCH
The first step when researching your competitors is gathering information from potential customers.
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Examples:
Surveys
Questionnaires
Interviews
Reading Reviews
SECONDARY
RESEARCH
In secondary research, use existing sources of information.
Examples:
What has worked for current competitors?
What business in your area are still open? Why?
Which businesses have closed?
Which businesses have been thriving for over 10 years?
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